Happydent ad

Rarely does one come across a very innovative ad that you want to watch again and again. So when one does come along it a moment to be treasured.
This ad for Happydent by Perfetti van Melle is one such ad. It is amusing, has a high recall value and it highlights the product characteristics. The vfx is impeccable. The ad was shot by Ram Madhvani in just eight days at Panvel, with Prasoon Joshi taking care of the creative.
Another feather in the ad agency McCann Erickson's cap.
Watch it here



http://www.youtube.com/watch?v=a7TSlg3Jljk
or
http://www.perfettivanmelle.in/happydent/index.php3

Another ad that has caught my attention has been the Blackberry Pearl ad. Clean and classy. Unfortunately cannot find an online link to it. The music is very hummable and surely will be my ringtone for some days.